CALL FOR PAPERS Special Issue of AMS Review “Theories of Markets”

Special issue of The Academy of Marketing Science Review on theories of markets Submissions should be made via https://www.editorialmanager.com/amsr/default.aspx no later than June 22, 2020. The success of marketing management within our discipline led to a long period of relative neglect of the market as a topic in its own right. With a few notable exceptions (e.g. Sissors 1966; Arndt 1979; Lambkin and Day 1989), significant theoretical contributions that shed new light on markets were s..